Creating the next evolution of customer experiences

Seamlessly connecting digital experiences in physical environments.

Tutch is a new service ecosystem that connects traditional and digital experiences into a single integrated service solution.

Beyond driving greater business efficiencies, our technologies enhance any organisation’s ability to engage, educate and excite through every customer interaction and transaction. Our customisable technology connects customer behaviours in digital and traditional environments to help businesses craft a seamless service experience.

What makes us different?

Modular

Flexible and responsive, our solutions offer retailers a modular approach to reimagining the instore customer experience.

Expertise

As business owners we were seeking better technology solutions. Many years of design, development and performance testing is integrated into the Tutch solution.

Seamless

You see a solution that’s user-friendly and easy to navigate. We deliver fully-integrated solutions that connects multiple systems, creating a truly frictionless service experience.

Customer Centricity

Our solution is responsive to increasing customer expectation and ever-changing behaviour. Every function is designed to help you exceed your customer’s expectations.

Why Tutch?

Redefined service experiences

Customer expectations are constantly changing; pressuring customer-centric businesses to adopt the right technologies to make physical service environments more compelling and relevant.

Customers control their journeys

Customisable interactive touch screens gives customers greater access to information and the freedom to explore offers on their terms.

Agile to business and customer needs

Tutch combines and connects existing tools and technologies to elevate service-based ecosystems from functional to fantastic.

True omni-channel solution

Create the biggest impact with the best possible service. Leverage existing assets and existing customer behaviours across channels to create a service experience that saves costs, builds business agility and drives revenue.

A team of experts

The Tutch leadership team and Board of Directors bring years of customer and software experience.
Leadership team
Chief Financial Officer

Declan Lambe

Chief Operating Officer

Felicity Herron

Chief Customer Officer

Ashley Carey

Head of Engineering

Victor Gostev

The Board

Our Story

Lower Costs, Better Service

Tutch founder Grant Oayda has over 35 years of experience as a retailer, overseeing the operations of over 50 stores across Australia. One of his stores, near Sydney’s popular Bondi Beach, experienced a shift in customer base and product demand with the surge of the Australian dollar and increase in tourists from China.

With a huge increase in demand for bulky sheepskin boots, he was frustrated by how much space and capital was required in order to engage the customers with an interesting and varied range. The market was also crowded and competitive.

To streamline the whole experience, Grant built a retail tool that minimised the stock and space investment while expanding the offer to the consumer. Information rich and flexible touch screen journeys and new type of data management allowed for high-resolution photos and videos, to provide fast, reliable and engaging digital touch points in the store. Not only did staff gain more confidence and time to engage customers, but customers were given greater control of their shopping experience with the help of the simple interactive touchscreen. Inspired by the outstanding sales results, Grant founded Tutch, and has been focused on building through constant in store development, the next generation of customer experiences ever since.

Grant Oayda

Founder

Grant is the driving force behind the technology solution and creator of the Tutch platform. With over 35 years of retail experience, Grant has managed 32 retail stores across Australia, accumulating priceless insight into how technologies can be used to reimagine physical service spaces, accelerate sales and improve staff productivity.

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Baldeep Gill

Chief Executive Officer

Baldeep is guiding Tutch on the scale up journey and applying his vast experience in retail to drive growth. Previously holding the role of Head of Business Intelligence and Operations for Amazon in Seattle and leadership positions with CottonOn, Target and financial institutions across Australia and Asia, Baldeep has a deep understanding of consumer buying behaviour, as well as social and cultural trends across multiple geographies.

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Ashley Carey

Chief Customer Officer

Ash knows the Tutch platform inside out. A technology and consumer start-up leader, his experiences comes from holding roles as a management consultant and GM for several companies in the retail, hospitality and health care spaces. Ash has proven capabilities to launch and grow start-up business revenue.

LinkedIn

Felicity Herron

Chief Operating Officer

With extensive experience in retail, transport, logistics and petroleum, Felicity’s skills are highly adaptable to working with Tutch. Her pervious roles with Toll Group, Woolworths Ltd, David Jones and Burmah Fuels Australia saw her managing P&Ls and business operations with revenues up to $1.2bn. She has natural footing with business transformation projects, successfully leading customer managment, risk, audit and cost management campaigns to optimise financial performance.

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Declan Lambe

Chief Financial Officer

Declan is brings over 20 years of experience as a chartered accountant, leading several cap raises and IPOs. He’s currently a Principal at Daniel Allison & Associates and acts as a virtual CFO for other successful technology start-ups.

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Sean Marshall

Senior Product Manager

Sean is an experienced technical product manager with a strong background in fintech, mobile, new product development and API/App ecosystems. He’s skilled at progressing new and ongoing digital product development and platforms and building solutions architecture around payments, mobile, security and application design.

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Victor Gostev

Head of Engineering

Victor is an experienced solutions architect with experience in cloud platforms, identify access management, banking, wealth management, trading systems and payment/settlement systems. His previous experience saw computer modelling for Commonwealth Bank, Westpac, Telstra and AMP.

LinkedIn

Omar Soliman

Head of Design

Omar is a creative director with 15 years experience in digital media. Working alongside global fin-techs, telecommunicaitons, government and advertising start ups, he specialises in user interface and user experience.

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Stuart Harker

Chairman

Stuart is a strategic advisor, chairman and independent director with more than 25 years of experience operating at the highest levels of business in Australia and around the globe. He has a background in retail as PwC Global Retail & Consumer Advisory Lead Partner and IBM Global Business Services Retail & Consumer Consulting Partner. He is currently the Chairman for Slyp and a board advisor for a number of large private companies.

LinkedIn

David Farquhar

Director

David is a transaction-oriented executive, having completed 28 transactions as a founder, CEO, angel investor, including risk capital investments, acquisitions and trade sales in Europe, North America and Asia. David is currently the CEO for Intelligent Growth Solutions Limited.

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Tom Fenton

Director

Tom is a global finance leader, currently serving as the Managing Director of XB Advisors LLC and previously was the President of PwC Corporate Finance, Merger & Acquition practice in the US and the Head of Corporate Finance in Australia and Asia Pacific. He has over 30 years of expeirence is US-based equity funds sourcing.

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Nikki Harkin

Director

Nikki is a highly experienced HR executive and the founder of ExecCo.Search, which expanded from a recruitment firm into an advisory group. She worked in commerce, management and HR, management development, recruitment & executive search with large organisations like Morgan & Banks, Talent2, Cadbury Schweppes & Coles. She specialises in tech start ups and working with critical talent for technology, digital, data and data security industries.

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